![]() ![]() Anyone on your team tasked with improving conversion funnels, as well as the overall customer experience, should love viewing session replays. The bottom line is that session replays help the digital builders in your organization do their jobs more efficiently. Which job types will benefit from session replays? “Guessing” is not a strategy…especially at the enterprise level! If you’re not using a session replay, you’re just guessing at why you’re getting the results you get. See where website visitors hesitate or get stuck.Īre they confusing static elements of your landing pages for controls and links?Īre there any broken buttons or CTAs you’re unaware of?ĭo people rage-click at a certain spot before they abandon checkout? See how visitors interact with site/app elements.ĭo people scroll the way you want them to?Īre your buttons placed in optimal positions?Īre customers adopting or avoiding new features? Where can you add new elements, remove friction, and make user interactions smoother and easier? ![]() See how visitor sessions are actually navigated.Īre users finding the highest-value features easily?Īre they following the paths you predicted they would? Understanding customer behavior can help you improve usability and decide where to best invest your time and resources to optimize conversion rates. By watching user sessions unfold, you gain an intimate understanding of how visitors interact with and navigate your digital experience: where they hesitate, get stuck, and drop off. Session Replay provides a qualitative lens to your data analytics, to help you comprehend exactly how and where users encounter friction. What is the importance of session recordings…why watch them? Interested in how quantitative and qualitative solutions work together? Read our new whitepaper! The Session Replay gave you the detailed context which complements your understanding of user data. Now you are aware that multiple click attempts are being made on a broken “submit” button, which then leads to abandonment. Observe how users encounter specific friction.ĭevelop a fix for the problem you’re seeing. Watch end users navigate the experience and see what’s tripping them up. But the metrics can’t tell you why these shoppers are dropping off. The data shows you that there’s a problem, and it can give you a sense of the magnitude of the issue. So you decide to measure shopping cart drop-off and bounce rates. By giving rich context to traditional data points and analytics tools, session replay lets you understand how users experience your site.įor example: You have a troublesome eCommerce experience where a large volume of users do not complete their transactions. While data always speaks the truth, session replays help you see what that data is telling you. How do session replays go beyond (or complement) traditional web analytics?
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